Care Guide

Learn the fabric,
and it outlasts any trend

Every fabric we work with has its own nature. Learn it, and your clothes will last longer than any trend.

Linen garments air-drying by a sunlit window “Hand wash cold, air dry in shade.”

Pure Linen

“Linen is honest fabric. It wrinkles. It softens. It gets better every time you wear it.”

  • Machine wash gently in cold or lukewarm water, mild detergent — or hand wash
  • Air dry in shade; skip high-heat tumble drying
  • Iron while slightly damp on medium-high heat
  • OEKO-TEX Certified “100% Pure Linen” — the day’s natural creases are the fabric, not a flaw

Linen Cotton Blend

“The ease of cotton, the character of linen. More forgiving, just as breathable.”

  • Gentle machine cycle in cold water, or hand wash with mild detergent
  • Air dry in shade or tumble dry low; remove while slightly damp
  • Medium-heat iron while damp — fewer passes than pure linen
  • Fold or hang — no special storage needed

“When in doubt, hand wash cold and air dry in shade. That rule covers most situations.”